Opening the season with energy, attitude
and style.
Campaign creative developed for the Arizona Diamondbacks Opening Weekend, bringing the energy of the season opener into a bold promotional visual system.
My Role
Concept development, art direction, graphic design, digital design, campaign development and production.
The campaign promoted a series of Opening Weekend experiences and game-day giveaways, including the Ian Kennedy Bobblehead. I developed the visual system to make the promotional information feel like part of the game-day experience rather than separate advertising.
The design language pulled directly from the Diamondbacks' color palette and jersey textures. I layered a steel-grate texture into the background to add grit and depth, while using only a portion of the Diamondbacks logo as a graphic element. This kept the branding recognizable without allowing the logo to overpower the promotional message.