Campaigns built around product, story
and culture.
A selection of campaign and digital work created for Mizuno across baseball, Sportstyle and product launches. The work combines concept development, visual design and digital execution to turn individual products into distinctive campaign stories.
My Role
Concept development, graphic design, art direction, campaign visual systems, digital design and production. I developed the visual concepts, designed campaign assets and translated the creative across website, email and digital banner placements.
Custom Glove Campaign
Concept + digital creative
The ZILLA campaign introduced Hideki Matsui's custom glove through a cinematic concept inspired by the visual language of a monster-movie city attack. The glove is treated as the hero, with the destroyed-city environment reinforcing the ZILLA idea.
Sportstyle
Website design
For the NOH-MEN Pack, I designed and branded the digital experience around artwork inspired by Japanese mask culture. The visual system connected the product story, character illustrations and footwear into a cohesive Sportstyle launch.
Homepage and long-form product storytelling layout. The hero banner established the campaign identity before leading into the mask-inspired product stories.
03 — CUSTOM GLOVE / SPORTSTYLE
Email Hero Creative
Magnolia / limited-edition glove email creative.
Abyss / product launch email creative.
Chippewines / limited-edition glove campaign.