NBA TV / CAMPAIGN & DIGITAL DESIGN
Campaigns built for
the game, the moment
and the culture.
Campaign and digital design created for NBA TV across NBA Playoffs and Finals programming, mobile app promotion, gaming and Twitch experiences.
My Role
Concept development, graphic design, digital campaign design, mobile, web and banner creative, Twitch experiences and broadcast design.
NBA PLAYOFFS & FINALS
Campaign creative designed to encourage viewers to download the NBA app across mobile and connected platforms, including Apple TV and Google Play. The visual direction centered on current playoff and Finals stars with the championship trophy as a recurring visual cue—reinforcing the pursuit of an NBA title.
MY ROLE
Led the visual design and campaign development for the NBA Playoffs and Finals app-promotion creative. I developed the compositions, selected and integrated player imagery, established the trophy-led visual story, and adapted the campaign across mobile, web and promotional banner formats.
ELEAGUE / TEKKEN
A web design takeover created for an online Tekken competition airing through Twitch and TBS. The design used key art from the game’s characters to transform the Twitch environment into a branded gaming destination while keeping the competition and broadcast information prominent.
MY ROLE
Designed the Twitch takeover experience and supporting web layouts, using existing Tekken character key art to create a cohesive visual system across the page environment, promotional modules and editorial content. The goal was to make the tournament feel native to the gaming audience while clearly communicating the live event and supporting content.